Creative Effectiveness: TV Advertising at the Euros
Driving Emotion across the Marketing Funnel
Discover how top brands captured the excitement of this summer's premier football event
Our report includes:
Performance data for each ad
Emotional responses
Six key marketing funnel metrics
Insights from our panel for a deeper understanding
Top Emotional Ad Responses
Hilarity
95% above the norm
Pride
112% above the norm
Nostalgia
59% above the norm
How It Works
Blah blah commentary
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
TV Viewership Audiences
Powered by VIDAA ACR data
Smart TV ACR-Powered Audiences
Exclusive ACR data collected from 1.2M+ VIDAA-operated Hisense Smart TVs and curated into actionable TV retargeting segments
Linear Coverage
Reach TV viewing audiences based on linear ad exposure, as well as network and programs
Privacy- Compliant Data
Nine-step individual opt-in process, aligned with the Australian Privacy Act, GDPR and TCF, ensuring segments are privacy compliant
Key Benefits
Untapped Smart TV ACR Data
Exclusive ACR data from Hisense, the world’s second largest TV manufacturer*, and available for the first time ever
*Source: Omdia Report
Scalable Audience Activation
Potential to reach over 21 million addressable devices with TV retargeting segment activation
Advanced Customisation
Ability to build custom segments based on specific campaign objectives
Proprietary Data Collection
Nexxen's SDK and ACR system captures, analyses, and transforms TV viewership events into targetable segments with greater control
