With consumers taking control of their video viewing experiences, TV advertising is transforming. As the broadcast universe shrinks and CTV and BVOD continue to grow, brands and advertisers have an opportunity to access high-quality inventory and reach a wider targeted audience.
By consolidating TV and digital on a single omni-channel platform, Amobee allows advertisers to understand and streamline the consumer journey, combine data across all media and activate media buying across screens and devices to serve ads that are more relevant, responsive and measurable.
Real and reliable video planning is only possible when you can access supply and demand together in one platform. Use Amobee to accurately forecast what your brands and campaigns need against all media supply and do hours worth of media planning in just minutes.
As consumers flock to digital and connected TV devices, brands and advertisers have an opportunity to combine the engagement and attention of TV with increased digital smarts and targeting to reach a wider targeted audience and converge their TV buying.
Not all TV ad impressions are equal as they don’t account for shared viewing experiences. With Amobee, get a view of the TrueReach of exposure across CTV, measure household reach and attribute TV activity to store visits and purchases.
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