With consumers taking control of their video viewing experiences, TV advertising is transforming. As the linear TV universe shrinks and CTV and BVOD continue to grow, brands and advertisers have an opportunity to access high-quality inventory and reach a wider targeted audience.
By consolidating TV and digital on a single omni-channel platform, Amobee allows advertisers to understand and streamline the consumer journey, combine data across all media and activate media buying across screens and devices to serve ads that are more relevant, responsive and measurable.
Real and reliable video planning is only possible when you can access supply and demand together in one platform. Use Amobee to accurately forecast what your brands and campaigns need against all media supply and do hours worth of media planning in just minutes.
Increase media efficiencies by managing clash and frequencies across all broadcaster deals to deliver a more evenly spread of impressions. Instead of negotiating deals and setting up new workflows for every campaign, save time and resources by forecasting and optimising outcomes in the planning stage.
Not all TV ad impressions are equal as they don’t account for shared viewing experiences. With Amobee, get a view of the TrueReach of exposure across CTV, measure household reach and attribute TV activity to store visits and purchases.
