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Inside Live Sports in Australia

Live sports remain unmissable, but how Australians watch is evolving.

Nexxen's latest research reveals how fans across the country are tuning into live sports in 2025. 

From changing platform preferences to shifting fan behaviours, this report is a must-read for brands and agencies seeking to better understand and reach today's live sport audience.

Download the 2025 Live Sports Report for actionable insights and data-drive strategies to elevate your media planning. 

Some key insights:

79%

of Australians watch live sports at least once a week

46%

of fans struggle to find where games are streaming

39%

of fans are frustrated by needing too many subscriptions