Unlock valuable trends and consumer insights with our
Retail Industry Playbook
Australia, Q4 2024
Enhance consumer engagement as online shopping intensifies for Black Friday and the holiday season.
Nexxen's Retail Playbook offers detailed insights into how and when consumers are most engaged with retail brands and products.
As online shopping heats up for Black Friday and the holiday season, our data reveals the precise moments when Australian consumers are most engaged with both linear and digital TV.
With actionable insights into peak browsing and viewership trends, Nexxen’s playbook equips you to strategically target audiences when it matters most this retail season.
Australia's Retail Industry
Key Consumer Retail Trends
Shopping Kicks Off Early
Australian interest in online retail brandsstarts rising from late October, setting the stage for Black Friday and Christmas shopping. Brands can capitalise on this early activity by scheduling campaigns to coincide with peak online consumer engagement.
Supermarkets Are Retail Leaders
Grocery and Supermarket brands dominate retail advertising on Australian Linear TV. These brands engage their audiences during the early morning and evening hours when consumers are most attentive and relaxed. Utilise key time slots to achieve the greatest effect with your TV campaigns.
Shoppers Love Travel & Fashion
Consumers interested in Black Friday content also actively engage with travel, beauty, and fashion topics. Brands have the opportunity to broaden their influence within these categories to attract this highly engaged audience.
How It Works
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TV Viewership Audiences
Powered by VIDAA ACR data
Smart TV ACR-Powered Audiences
Exclusive ACR data collected from 1.2M+ VIDAA-operated Hisense Smart TVs and curated into actionable TV retargeting segments
Linear Coverage
Reach TV viewing audiences based on linear ad exposure, as well as network and programs
Privacy- Compliant Data
Nine-step individual opt-in process, aligned with the Australian Privacy Act, GDPR and TCF, ensuring segments are privacy compliant
Key Benefits
Untapped Smart TV ACR Data
Exclusive ACR data from Hisense, the world’s second largest TV manufacturer*, and available for the first time ever
*Source: Omdia Report
Scalable Audience Activation
Potential to reach over 21 million addressable devices with TV retargeting segment activation
Advanced Customisation
Ability to build custom segments based on specific campaign objectives
Proprietary Data Collection
Nexxen's SDK and ACR system captures, analyses, and transforms TV viewership events into targetable segments with greater control
