--- title: Download Nexxen's Retail Playbook - Q4 2024 image: https://pages.nexxen.com/hubfs/Social%20-%20Retail%20Playbook.png --- ![Nexxen Logo_Nexxen Logo_Accent Mint Green #8cf585 R140 G245 B133-1](https://pages.nexxen.com/hs-fs/hubfs/Nexxen%20Logo_Nexxen%20Logo_Accent%20Mint%20Green%20%238cf585%20R140%20G245%20B133-1.png?width=200&height=49&name=Nexxen%20Logo_Nexxen%20Logo_Accent%20Mint%20Green%20%238cf585%20R140%20G245%20B133-1.png "Nexxen Logo_Nexxen Logo_Accent Mint Green #8cf585 R140 G245 B133-1") # Unlock valuable trends and consumer insights with our  ### Retail Industry Playbook ### Australia, Q4 2024  ## Enhance consumer engagement as online shopping intensifies for Black Friday and the holiday season. Nexxen's Retail Playbook offers detailed insights into how and when consumers are most engaged with retail brands and products. As online shopping heats up for Black Friday and the holiday season, our data reveals the precise moments when Australian consumers are most engaged with both linear and digital TV. With actionable insights into peak browsing and viewership trends, Nexxen’s playbook equips you to strategically target audiences when it matters most this retail season. ![Download report button](https://no-cache.hubspot.com/cta/default/3911929/interactive-182745444874.png) ![Retail shopping3](https://pages.nexxen.com/hubfs/Retail%20shopping3.png "Retail shopping3") #### Australia's Retail Industry ## Key Consumer Retail Trends ![shopping-bag](https://pages.nexxen.com/hs-fs/hubfs/shopping-bag.png?width=80&height=80&name=shopping-bag.png "shopping-bag") ##### Shopping Kicks Off Early Australian interest in online retail brands starts rising from late October, setting the stage for Black Friday and Christmas shopping. Brands can capitalise on this early activity by scheduling campaigns to coincide with peak online consumer engagement. ![shopping-cart](https://pages.nexxen.com/hs-fs/hubfs/shopping-cart.png?width=80&height=80&name=shopping-cart.png "shopping-cart") ##### Supermarkets Are Retail Leaders Grocery and Supermarket brands dominate retail advertising on Australian Linear TV. These brands engage their audiences during the early morning and evening hours when consumers are most attentive and relaxed. Utilise key time slots to achieve the greatest effect with your TV campaigns.  ![globe](https://pages.nexxen.com/hs-fs/hubfs/globe.png?width=80&height=80&name=globe.png "globe") ##### Shoppers Love Travel & Fashion Consumers interested in Black Friday content also actively engage with travel, beauty, and fashion topics. Brands have the opportunity to broaden their influence within these categories to attract this highly engaged audience. #### How It Works ## Blah blah commentary Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Get Started #### TV Viewership Audiences #### Powered by VIDAA ACR data ![1-3](https://pages.nexxen.com/hs-fs/hubfs/1-3.png?width=69&name=1-3.png "1-3") #### Smart TV​ ACR-Powered​ Audiences​ Exclusive ACR data collected from 1.2M+ VIDAA-operated Hisense Smart TVs and ​curated into actionable TV retargeting segments​ ![3 copy](https://pages.nexxen.com/hs-fs/hubfs/3%20copy.png?width=82&name=3%20copy.png "3 copy") #### Linear Coverage Reach TV viewing audiences based on linear ad exposure, as well as network and programs ![Picture 3-1](https://pages.nexxen.com/hs-fs/hubfs/Picture%203-1.png?width=35&name=Picture%203-1.png "Picture 3-1") #### Privacy- Compliant Data Nine-step individual opt-in process, aligned with the Australian Privacy Act, GDPR and TCF, ensuring segments are privacy compliant​ ## Key Benefits ### Untapped Smart TV ACR Data --- Exclusive ACR data from Hisense, the world’s second largest TV manufacturer\*, and available for the first time ever​ *\*Source: Omdia Report* ### Scalable Audience Activation --- Potential to reach over 21 million addressable devices with TV retargeting segment activation​ ### Advanced Customisation --- Ability to build custom segments based on specific campaign objectives​ ### Proprietary Data Collection --- Nexxen's SDK and ACR system captures, analyses, and transforms TV viewership events into targetable segments with greater control​ ## Resources - [![Janice Chan byline post](https://pages.nexxen.com/hs-fs/hubfs/Janice%20Chan%20byline%20post.jpeg?width=899&height=502&name=Janice%20Chan%20byline%20post.jpeg) **Janice Chan,** VP of Platform and Client Services APAC, sheds some light on why ACR data is a game-changer for advertisers.](https://campaignbrief.com/janice-chan-acr-technology-advertisers-new-best-friend/) - [![Nexxen + VIDAA PR](https://pages.nexxen.com/hs-fs/hubfs/Nexxen+VIDAA%20KV-1.jpg?width=2500&height=1508&name=Nexxen+VIDAA%20KV-1.jpg) **Nexxen Empowers Australian Advertisers with Exclusive Access to VIDAA ACR Data** The new and expanded data-driven solutions are designed to enhance audience targeting based on TV viewability across channels in a privacy-compliant way](https://mumbrella.com.au/nexxen-launches-tv-viewership-audiences-solution-for-brands-in-australia-825445) - [![TVA Download One Sheet_2](https://pages.nexxen.com/hs-fs/hubfs/TVA%20Download%20One%20Sheet_2.png?width=1200&height=600&name=TVA%20Download%20One%20Sheet_2.png) By leveraging exclusive ACR data from VIDAA, **Nexxen’s TV Viewership Audiences** enables precise retargeting of TV audiences in Australia.](https://pages.nexxen.com/hubfs/AU%20-%20Marketing/VIDAA%20ACR%20Data/AU%20TV%20Viewership%20Audiences%20Sales%20Sheet%20-%20Final.pdf?hsLang=en) #### Unlock insights into Australia's Retail Industry today! ## Download the Q4 2024 Nexxen Retail Vertical Playbook now! ![Download report button](https://no-cache.hubspot.com/cta/default/3911929/interactive-182745444874.png) ## © 2024 Nexxen International Ltd. All rights reserved.