Unlock valuable trends and consumer insights with our
AU Sports Industry Playbook
Australia, Q3 2024
The Australian Sports market continues to expand, fuelling consumer interest
The growth is propelled by increased popularity of International Sports events outside Australia.
Individuals interested in Sports are also likely to engage with content related to health, shopping, business, and travel, suggesting a well-rounded informational appetite that advertisers can leverage in content marketing.
Sports Industry
4 Key Industry Trends
E-Sports and Gaming
E-Sports industry is growing and attracting a global audience and significant investment. Traditional sports organisations and brands are partnering with Esports teams and events, creating new revenue streams and expanding the definition of sports entertainment.
Digital Transformation
The prevalent use of AI, VR/AR, and loT to enhance fan engagement, improve athlete performance, and streamline operations. These advancements provide valuable insights and create immersive experiences.
Health and Wellness Focus
Prioritising health and wellness includes advancements in sports medicine, nutrition, and fitness technologies, along with increased awareness and support for mental health.
Sustainability & Environmental Responsibility
The sports industry is adopting eco-friendly practices to reduce environmental impact. this includes building sustainable stadiums, minimising waste, and promoting green initiatives, enhancing both the environment and brand value.
How It Works
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TV Viewership Audiences
Powered by VIDAA ACR data
Smart TV ACR-Powered Audiences
Exclusive ACR data collected from 1.2M+ VIDAA-operated Hisense Smart TVs and curated into actionable TV retargeting segments
Linear Coverage
Reach TV viewing audiences based on linear ad exposure, as well as network and programs
Privacy- Compliant Data
Nine-step individual opt-in process, aligned with the Australian Privacy Act, GDPR and TCF, ensuring segments are privacy compliant
Key Benefits
Untapped Smart TV ACR Data
Exclusive ACR data from Hisense, the world’s second largest TV manufacturer*, and available for the first time ever
*Source: Omdia Report
Scalable Audience Activation
Potential to reach over 21 million addressable devices with TV retargeting segment activation
Advanced Customisation
Ability to build custom segments based on specific campaign objectives
Proprietary Data Collection
Nexxen's SDK and ACR system captures, analyses, and transforms TV viewership events into targetable segments with greater control
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