Nexxen has invested $25m into VIDAA, the leading Smart TV operating system powering Hisense, Toshiba and other OEM brands
Exclusive Global Data Partnership
Nexxen has exclusive access to VIDAA ACR data
VIDAA selected Nexxen as its strategic SSP and integrated ad server, allowing for data + media synergies.
Following our strategic investment of $25 million into VIDAA, the partnership has enabled the launch of Nexxen's TV Intelligence offering in key markets such as the US, Canada, UK, and now, Australia.
A comprehensive approach to planning, targeting and measurement
Nexxen TV Intelligence
Extensive Scale
Access exclusive VIDAA ACR data from 1.2 million AU devices
Untapped ACR Data
Leverage exclusive Smart TV ACR data for precise targeting and tailored audience segments
Privacy Compliant
Nine-step individual opt-in process enables a precise and compliant user targeting solution
Advanced Customisation
Near limitless segment customisation to align with campaign goals
Dedicated Support
Proven experience curating, activating and measuring TV retargeting and extension campaigns for brands
How It Works
Blah blah commentary
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
TV Viewership Audiences
Powered by VIDAA ACR data
Smart TV ACR-Powered Audiences
Exclusive ACR data collected from 1.2M+ VIDAA-operated Hisense Smart TVs and curated into actionable TV retargeting segments
Linear Coverage
Reach TV viewing audiences based on linear ad exposure, as well as network and programs
Privacy- Compliant Data
Nine-step individual opt-in process, aligned with the Australian Privacy Act, GDPR and TCF, ensuring segments are privacy compliant
Key Benefits
Untapped Smart TV ACR Data
Exclusive ACR data from Hisense, the world’s second largest TV manufacturer*, and available for the first time ever
*Source: Omdia Report
Scalable Audience Activation
Potential to reach over 21 million addressable devices with TV retargeting segment activation
Advanced Customisation
Ability to build custom segments based on specific campaign objectives
Proprietary Data Collection
Nexxen's SDK and ACR system captures, analyses, and transforms TV viewership events into targetable segments with greater control
